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As a mother of two little girls, I would absolutely ADORE the opportunity to create an online business so I can be a stay at home mom AND make a full-time income from home.
When I was 5-6 months pregnant with Laila, I started heavily looking for online jobs. I wanted to be able to have some type of income while on maternity leave until I was cleared to go back to work.
My mom told me to start a blog. I knew NOTHING about blogging, but that meant I had to do some in-depth research before I decided to commit to blogging. Every day after work, I had a pen and paper in hand trying to learn as much as I could about blogging.
One night at 2 am, I purchased both my domain name and hosting package. I’d come home from work and slowly put my blog together little by little. I would wake up tired. but looking forward to coming home from work.
I was placed on emergency maternity leave due to a condition called placenta previa where my placenta was too low. Shortly after submitting my paperwork, I was fired on maternity leave. Why? I have no clue, but instead of being mad, it sparked a fire inside me.
In that moment, I knew I was DONE working my butt off to make someone else’s dream come true. I was ready to have my own business. I wanted a business that let me stay home with my two daughters and make money to support us.
I was determined to make this new venture my business. I started to pour every dollar, sweat, tear, whatever I had to do to get my blog up and running. 3 months later, I was doing pretty good.
I had my daughter, I made my first income in April with affiliate marketing, and I released my course, Become an Affiliate Blogger. I still wasn’t progressing as I’d hoped. Come to find out, I was treating my blog as just a regular blog.
In order for my blog to be a business, I had to treat it as a business. I had no direction, no business plan, nothing. I didn’t even know where to begin. I was feeling lost and unsure of myself and doubted my blog could be a business so I got my shit together in 7 steps:
1) Changing Your Mindset
This is a crucial part of being able to build your online business. It is mandatory to have the entrepreneurial mindset to run an online business.
This journey is going to take you to hell and back. If you’re the type to crack under pressure or freak out over the smallest thing, this isn’t for you.
You’re going to have really good days and along with those bad days that will break you like you’ve never been broken before. You need to know now that it can take weeks, months, and maybe even years before your business gets the exposure you need.
This job takes a great amount of determination and non-stop dedication to make it thrive. Be ready to do WHATEVER it takes. My mindset changed when I came across this resource and after I joined this group of AWESOME entrepreneurs. Check it out when you have time.
Because we’re trying to build a business, we need to have a steady focus. Without focus, you’ll be all over the place which can cost you time and money.
I should know since I was lost for almost two months. No business plan whatsoever. No direction, no focus, no goals, NADA! Looking back, I realized I lost money AND left money on the table! Like wtf Tia?
To prevent the same from happening to you, what is the main niche or focus of your business? Are you going to build a store? What will the store contain? Is it a blog? What is your niche?
After you figure out what the focus of your business will be, it’s time to determine your…..
3) Perfect Customer
This is one of the main moving parts of your business. This needs to be defined before you do anything else! It’s really easy so don’t panic. Just answer these short questions, but make sure you put some thought into it. The more specific you are, the better designed your products will be.
2. Male or Female
3. In College or Not
4. Kids or No Kids
5. Single, Married or Divorced
6. Stay at Home Parent or Working
7. What is their salary range
*Remember, the more specific you are, the better your products will be designed*
You know how everyone asks what your goals are just to be nosy? Well, this time you really need to know what they are.
These will help you know what direction to guide your business in. How much money are you trying to make?
What products and services are you trying to provide? Why? What is the goal of your product or service? With your goals, you’re going to need a budget.
What is the minimum you can invest in your business? What is the max you can invest? After all bills are paid, how much do you think you can add to your budget?
Knowing how to schedule the time to work on your business is another important aspect of running an online business. This is a huge venture and you have to split your time wisely. This is really important if you have a full-time or part-time job.
If you’re a stay at home and full-time online business owner, you would probably schedule the time to work on your business early in the morning, during nap time, and when they go to bed for the night.
Depending on what time you have to be at work in the morning and what time you come home at night, try to schedule at least 2-3 hours to work on your business.
Sit down with a pen and paper on your lunch break or when the kids are asleep and come up with a tailored schedule of when you can afford to work on your business.
Related Article: 5 Tips to Effectively Work from Home
6. build your website
You’re all ready to start building your website! Before you can do this, you HAVE to do your research on what host you want to use to run your business.
I would highly suggest Siteground for their AWESOME 24/7 customer service line, free migration services. I love their high-speed software to ensure my site loads quickly.
Related Articles: How to Start a WordPress Blog with Siteground
Next, you’ll need a theme. WordPress is the best platform to build your business on. It has over 100,000 free themes you can use to setup your business in under 10 minutes!
When I started my blog business, I looked for a free theme because my budget was tight to non-existent. I was always told to use what you got until you can get better.
Related Articles: 40 Free & Premium Feminine WordPress Themes
You’re going to need a really good email marketing service to send your customers updates, upsells, customer service, etc. There are really great options for beginners such as MailMunch, Mailerlite, and Convertkit, but I HIGHLY HIGHLY recommend GetResponse.
GetResponse is the holy grail of email marketing tools. For an affordable price of $50 you can have 5,000 subs, drag and drop landing pages with over 170 templates, drag and drop email newsletter builder, webinar software, easy automation setups such as tagging and segmentation, auto responders, email forms, a/b testing, all….the…..works in just ONE place.
All their packages come with customizable pricing according to how many subscribers you have starting from $15! You do not want to spend time having to search for an email marketing tool that comes CLOSE to what you need.
Okay so our website is built, we picked a free or affordable theme and customized it to our liking, and we chose the best email marketing tool to fit our needs. Now, we need people to launch your business to, which brings me to step 7…..
I love this part! In order to have a profitable launch, you’re going to need a community to launch to. You have to get out there and make connections! Nowadays with all this technology boomin, it’s pretty easy. Here are some tips to start networking:
- Join Facebook Groups
- Join Pinterest Boards
- Join LinkedIn Groups
- Join Twitter Chats
- Join Instagram Pods
- Find and Join Masterminds
Being around like-minded entrepreneurs give you this unexplainable kick in the butt you need to keep going. No matter where you are in building your business, it’s nothing like having a community of your peers to look for advice and encouragement.
Related Article: Boost Your Traffic
These are MY personal 7 steps to building a successful online business, but I want to also dedicate this post to Monica from Redefining Mom.
She is freaking AWESOME! This is one of few inspirational, successful online business moms that have inspired me to pursue my dream of becoming an online business owner.
I recently went through a high-risk pregnancy with my second daughter, Laila. She was very premature and we ended up staying in the NICU for almost a month. When we got home, that whole experience lit a fire under me.
I told myself when I got home I needed to find a way to turn my blog into a full blown at home business. I did so much research that following month and I became stressed out.
Nothing I tried was working. I spent over $300 in courses and ebooks trying to gain as much knowledge as I could, but still nothing…..until I checked my email one day. I forgot I signed up for Monica’s email list after I joined her Convertkit Masterclass.
This email was about Busy Moms Building. This course is Monica’s personal strategy she used to grow her online business, Redefining Mom. I felt like the Universe heard my pleas because I was literally on the verge of quitting Everyday Tia and looking for a job.
I felt like I was a failure. No matter what I did, it failed. What I realized was I didn’t have a business plan! I didn’t have a business plan, I didn’t have clarified goals, my focus was too broad, I didn’t have a set schedule, and I sucked at building an email list.
When I checked out the course’s overview, I was sold. Everything I lacked, she covered in every single video lesson, tutorial, and I was able to use her corresponding workbook along with a budget planner, a launch spreadsheet, and more FREE bonuses valued at almost $200!
Not to mention, she had awesome guest expert interviews that helped explain the legalities and financial responsibilities. There are so many moving pieces behind building a business, but Monica made them so easy to understand.
I was able to implement something new with every lesson and to my surprise, it didn’t take any time for me to see the results of my investment.
Ever since completing her course, my business plan is clear cut and precise, I filed my tax paperwork for Everyday Tia, AND I’m already seeing ROIs for my Become an Affiliate Blogger course and my Easy E-Book Evolution presale!
If you don’t know who Monica is, here’s a little information:
Monica is a full-time mom and a successful online business owner. She quit her job after 11 YEARS at a Fortune 100 company in pursuit of her dream: owning a successful online business that is now Redefining Mom. She did it in 12 easily implemented steps that she has decided to share with other mompreneurs like us! If you want to learn more about Monica, click here.
Busy Moms Building is a 12 step business planning course that helps you:
- Determine if starting a business is right for you
- Time management strategies
- Define Your Business Objectives
- Transition to an Online Business Owner
- Setup of the Legal and Financial Side
- Narrowing Your Niche and Target Audience
- Website Essentials
- How to Create Valuable Content
- Social Media Strategies
- Develop Business Connections
- How to Grow Your Email List
Remember the value-packed bonuses worth $200 that comes FREE with the course?
- Easy Budget and Financial Spreadsheet ($17)
- Busy Moms Building Tracking Spreadsheet ($24)
- Busy Moms Building ebook ($24)
- Launch an ebook in 30 Days Spreadsheet ($17)
- 101 FREE Website Traffic Strategies ($59) AND
- 2017 Blog Planner ($49)
Busy Moms Building doesn’t require you to have a blog, be a mom or a parent period to participate. Whether you have a full-time job or you’re an entrepreneur, if you are truly ready to commit to having an online business to give you the financial freedom you deserve, this course is for you.
Please don’t be the person I was that was working harder and not smarter. Create a business plan, declare your goals for your business, and implement those plans asap!
Busy Moms Building – Monica Froese
Boss Affiliate – Affiliate Disclosure
Canva – Design Software
Grammarly – Corrects grammar